Hospitality Sales Consultant and Coach
Hospitality Sells™-Where Service Meets Sales
Turn Hospitality into consistent sales growth, because great service is profitable.
Most venues and restaurants deliver service-but miss the chance to turn that service into revenue. I help uncover hidden profit leaks, elevate guest experiences, and show teams how great hospitality consistently drives sales.
With 25+ years in hospitality, including roles as a restaurant owner, venue sales manager and catering lead I know what builds loyalty and what quietly costs money. My consulting blends strategy with hands-on coaching, so staff and managers sell with confidence.
You don't need more marketing spend- you need better conversion.I teach venues how to attract the right clients, and how to close more bookings. I teach restaurants how to fill their reservation list-not with discounts, but with reputation.Through strategic service training, menu design and marketing awareness.
My work goes beyond advice- it's practical, hands-on training that connects sales and service.
From Sales to Service: Unlock Profitable Growth
Profit Leaks, you are Overlooking:
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Up-sells, rentals, food cost, staffing, inventory waste-these are silent profit drains.
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I audit your operations to uncover what's leaking revenue and show you how to fix it fast.
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Small changes in flow, pricing, and team awareness can lead to big financial wins.
Menus that Deliver:
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Smart design and strategic pricing turn your menu into a revenue tool.
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I help you analyze food costs, control margins, and apply VEI protocols that protect profitability.
Sales Mastery :
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From Inquiry to Booking, I teach teams how to build trust and close with confidence.
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Hospitality Sells™ training helps staff turn casual interest into confirmed events.
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I coach mangers to lead sales conversations that feel natural and are polished and profitable, while training your team how to up-sell.
Hospitality Insights That Drive Bookings and Profits
Our Blog
Services
I am Sherry Ziegler- Hospitality Sales Consultant and Coach and founder of A Perfect Locale, LLC.
I help restaurants, venues, and hospitality teams increase revenue by turning service into strategy. With over 25 years in the events and hospitality industry, I've coordinated thousands of weddings and events, managed restaurant operations, and trained teams to deliver unforgettable client experiences. My background spans restaurant ownership, catering logistics and venue sales. That hands-on experience has taught me what every restaurant and venue needs to know, hospitality sells. It isn't just service, its strategy. Today I help restaurants and venues increase revenue and streamline operations by turning hospitality into a sales advantage. My consulting and coaching programs blend practical sales techniques, NLP- driven communication strategies, and operational audits to deliver measurable ROI.
Whether I am training a sales team to up-sell with integrity, guiding managers through smoother client journey's or helping owners design profitable menus, I bring strategic insight, lived experience and a deep respect for the guest experience.
My mission is to help you succeed- with confidence, clarity and hospitality that sells.
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Client Testimonials
WHAT PEOPLE SAY
Seritha and Greg
Sherry was a joy to work with from the moment we met her we just loved her immediately.
When our guest count unexpectedly increased by twenty people just two weeks before the big day, she reassured us and took care of everything. From assisting with the color scheme and decor to helping us craft the perfect menu. She made our daughters dream wedding come true!
Diamond and Rett
Sherry went over and above to assist us.
We were in constant contact for a year and she became part of my life.The wedding was everything and more! A year and a half later she was assisting me to plan my baby shower. She is so creative and such a wonderful person
Sandi and Paul
Sherry helped us to find the best location for both of our events. She not only helped to plan our menu, but also jumped in to serve because the venue was short staffed the day of our event.She is so knowledgeable. She coordinated our engagement party and our Wedding.We will always remember her, warmly.