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Hospitality Sales Consultant and Coach

All Posts


Helping Clients Choose Vendors- A Venues Role in Building trust and Value
Planning a wedding is such an exciting journey, for you and for your clients! From envisioning the perfect dress to imagining the flowers and the cake, every single detail matters to them and it should! One of the most important steps is choosing the right vendors. As a venue planner, your role is to guide them through this process with clarity and confidence.These are the people who you will guide by bringing their dream day to life. It can feel overwhelming for you and so o

Sherry Ziegler
Nov 135 min read


Helping Clients Navigate Planner Choices-What Venues Need to Know
Planning an event, especially a wedding - can be both thrilling and overwhelming for clients. With countless details to manage— many turn to professional planners for support. But this is the challenge: should they rely on your in-house venue planner or hire an external planner? As a hospitality consultant, I help venues understand this decision from the clients perspective-and more importantly, how to position their team as a trusted resource that enhances the planning exper

Sherry Ziegler
Oct 301 min read


Enchanting Outdoor Wedding Ideas at State Parks~Idea's for Planners
Planning an Outdoor Wedding: Enchanting Ideas for Your Clients Special Day Planning an outdoor wedding can be a truly magical experience. Imagine a couple saying their vows surrounded by the breathtaking beauty of Tennessee and North Carolina state parks. With years of experience coordinating weddings in these stunning settings, I have gathered a treasure trove of ideas to help planners assist their clients to create their dream outdoor celebration. From creative decorations

Sherry Ziegler
Oct 205 min read


Plan Your Dream Wedding in a North Carolina State Park for Less
Plan a Dream Wedding in North Carolina State Parks for Less I have visited so many beautiful locations in the Asheville area and beyond; the options are limitless! My experience working for Tennessee State Parks has deepened my love for nature as a backdrop for weddings. I have coordinated numerous weddings inspired by the beauty of the outdoors. This is just one of many whimsical bridges at the Botanical Gardens in Asheville N.C. Botanical Gardens in Asheville N.C. A very sw

Sherry Ziegler
Oct 204 min read


Why Finalizing the Reception, or the Off-site Menu Early Boosts Guest Experience and Operational Flow
A dessert bar at a Wedding Reception For restaurants and venues that cater events, locking in the menu early isn't just helpful- it's strategic. It allows your team to plan with precision, manage inventory, and deliver a seamless guest experience. Remember to remind your clients that finalizing their menu before they send out invitations can significantly enhance the guest experience and streamline the timeline and save you and your team the experience of having to change spe

Sherry Ziegler
Oct 182 min read


Venue Magic: Transforming Spaces into Bookings: Elevate your Venue Appeal-
Adding small decor and flowers does not have to be pricey.

Sherry Ziegler
Oct 73 min read


Top Wedding Planning Tips for Your Dream Day
Planning a wedding can feel overwhelming. With so many details to consider, it is easy to get lost in the process. However, with the right approach, you can create a beautiful day that reflects your love story. This blog post will guide you through essential wedding planning tips to help you achieve your dream day. Start with a Budget Before diving into the details, set a budget. Knowing how much you can spend will help you make informed decisions. Break down your budget int

Sherry Ziegler
Oct 75 min read


From Service to Sales: Elevating Events and Weddings at Your Venue:
Planning a wedding or an event can be both exciting and overwhelming for your clients. With so many details to consider, it is easy for them to feel lost in the process. One of the most important aspects of a successful wedding and event is choosing the right venue and vendors. The right team can turn your dream wedding or event into a reality. The wrong team can have your wedding coordinator scrambling. Perfect weddings and events don't happen by accident because they are t

Sherry Ziegler
Oct 72 min read


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